Keyword Research, Analysis and Review
Deluge Studios collaborates with you to determine the actual words and phrases people use to search the Web when they are looking for products and services that you might offer. Targeting the keywords that will improve the visibility of your SEO website is crucial to achieve maximum performance. To achieve this objective, Deluge Studios uses software that determines actual word usage on the Internet.

Search Engine Optimization of Textual Content
The textual content of your website must be written, analyzed, and/or modified to carefully place keyword-rich content on each page. Writing effective search engine optimized copy is a unique process that requires extensive training and practice to attain maximum competency.

Initial Competitive Analysis Report
Complete website analysis report detailing all issues that are negatively impacting your existing website in terms of search engine rankings – including, but not limited to:
On-site Optimization Issues (alt tags, meta tags, titles, term weight and phrase density, internal linking structure, content hierarchy)
Keyword Analysis (keyword effectiveness, competitive analysis, existing rankings, discovery)
Current Links Analysis (links effectiveness, dead links, linking popularity)
Content Analysis (uniqueness, themes, phrase density)
URL Analysis (query strings, canonical urls, redirects)
Analysis of all site features (blogs, forums, rss feeds, guest books, CMS)

Meta tags & Web Page Optimization
Meta tags are generated based on the selected keyword/phrases and placed on the pages of the client’s web site.

Submission of Web Pages
Optimized web pages are submitted to leading search engines and categories for top placements and positioning.

Link Optimization
Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. We have learnt from our experience that if websites links are properly optimized that can result into top search engine positioning and placement.

Hand Submissions to Top Search Engines
Manual submissions are the best way to get submitted to search engines. Sit back and let our SEO Specialists do the work for you!
* High quality manual submission – the most effective way to submit.
* Submission to the most popular search engines, including Yahoo MSN and Google.
* Leave it to our SEO specialists.
* Save precious time and avoid the hassle.
* New! Now with MSN Submission!

Complete Image Optimization
* Add a descriptive ALT tag
* Have the image name include your targeted keywords
* Put related content next your image.

Copywriting
This is the text on the page that your visitors see. This is an extremely important factor in search engine optimization because both the search engines and your visitors rely on the text on the page to understand what the page is about.

Reciprocal linking to build your link popularity campaign
Link building requires dedication and consistent effort. It is the most difficult, time-consuming and important task an SEO performs to get a website ranked well. Certain strategies are well known to SEOs, while others are in the realm of the experts or forward-thinkers who puzzle them out. I have attempted to list here many of the link building tactics used by the SEO community.

File Formats Optimization
Beyond simple HTML files, search engines are now indexing other file formats such as PDF files, Word files, Excel files, etc. These files can be optimized to improve the results when search engines index them.

Reporting
There are many types of reports, but for the most part these reports can be segmented into 5 basic groups and all our clients will have real-time statistical information pertaining to their website.
* Ranking / Positioning Report: Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages.
* Original Ranking: Reports current ranking compared to ranking prior to the SEO campaign for each keywords.
* Submission Report: Lists the last time submissions were made to each of the search engines. The detailed reports include specific submission information to the directories.
* Link Report: Lists all new external inbound links from other websites and external outbound links to other websites.
* Search Engine Maintenance Report: Journals all activities associated with a SEO campaign.

Maintenance
At Deluge Studios we continue analyze results and revise tactics to maintain or improve search engine positioning. Optimization work continues long after the optimized site is launched. The continued areas of effort fall into 4 basic categories:
* Analysis and revision of page optimization: To maintain top ranking, SEO Analysts must evaluate the results and make tactical modifications based on performance observations.
* Adaptation to search engine algorithm changes: Search engines are constantly modifying their ranking algorithms. It is not unusual to see several changes each year for each search engine. These changes must be identified and analyzed in order to maintain top rankings.
* External link structure maintenance: Websites change their design. These changes can affect or “break” inbound or outbound external links which can adversely affect website ranking.
* Continued submissions to search engines:Over time, search engines “clean house” and drop older site pages from their database. Sometimes pages are dropped inadvertently. Whether purposely or not, search engines must be monitored continually to be sure website pages are properly indexed or resubmit pages that have been dropped. To improve positioning or placement in search engines, web pages should be re-submitted over the period of time.

Optimization of “robot.txt” file
The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those spiders that obey the file, it provides a map for what they can, and cannot index.

Sitemap Creation
A site map is a page on your site that lists and describes all, or at least the most important, pages of your site. A site map is valuable for both search engines and your visitors. For search engines, it makes it easy for them to find all of the pages of your site. For your visitors, it is helpful in navigating your site and finding the information they need and we do it specifically to fulfill the criteria of Google, and Yahoo.

To find out more, give us a call 901.757.8898