SEO Memphis Case Study: Fayette Industrial

Fayette Industrial, a regional leader in contracted sanitation solutions, had a problem with their web site: it was nowhere to be found.

Their site generally functioned as resource for current clients and as a point-of-contact for referrals. But when it came to lead generation and new client conversion, the site simply wasn’t performing. The reason for this became quickly apparent–run a search for “Production Line Cleaning” or “Food Plant Cleaning,” and Fayette Industrial was buried several pages into the search results.

Potential customers who were specifically looking for Fayette Industrial’s expertise simply couldn’t find them.

Fayette realized they needed a partner with the ability to provide meaningful web visibility, and came to Deluge Studios for help. Deluge immediately went to work optimizing their site from the inside-out, rewriting structural code and content and utilizing best-practices to give Fayette Industrial a higher search rank.

The results were immediate and impressive. Within days, Fayette Industrial’s site soared from the depths of search result invisibility to the top of search results in their targeted queries amongst all major search engines.

Fayette Industrial was impressed–so impressed they decided to utilize Deluge Studios’ primary forte, web design and development, to give their site a face-lift. Deluge went back to work, creating a site that was more usable, more functionally robust, and designed around Fayette Industrial’s strategic business goals.

Immediately following the newly redesigned site’s unveiling, Fayette settled into the top five links on all of its targeted search results. More importantly, the new web site quickly converted two completely new clients for Fayette Industrial, providing an immediate return on investment that single-handedly paid for the redesigned web site and then some.

If you’d like to see how Deluge Studios’ SEO & web design expertise can align with your business goals, increase your company’s visibility on the web, and help you more effectively reach your audience online, give us a call.